Jenna Clifford, renowned jewellery designer, philanthropist, and creator of the Jenna Clifford brand, has passed away at the age of 68.
She passed away quietly on the night of May 20, 2025, in the company of her family.
In a touching announcement made by her daughters, Shayna, Chanelle, and Summer, the family revealed that Clifford had been diagnosed with late-stage cancer earlier this year.
Even while receiving treatment with “steadfast courage, grace, dignity, strength, and boundless gratitude,” the seriousness of her condition indicated that her time was short.
“Mom’s greatest legacy is one of joyful giving,” the statement reads. “She was deeply generous with her time, her inspired ideas and her love. She always gave happily, freely and without hesitation.”
Clifford’s life and work touched thousands across the globe.
Known for her exquisite jewellery designs that blended timeless elegance with powerful personal symbolism, she created more than just adornments, she crafted stories and legacy pieces that connected people to moments, milestones, and each other.
Her namesake brand, Jenna Clifford, became synonymous with quality, authenticity and meaning, a direct reflection of the woman behind it. But it wasn’t only her craftsmanship that earned her a special place in people’s hearts.
Clifford was widely admired for her unwavering commitment to empowering others, especially women, through mentorship, education, and entrepreneurship.
She was an icon, mentor, friend and hero to so many,” her daughters wrote. “Her character was magnetic, she was inspiring and she believed passionately in supporting others to realise their inherent potential:
Her legacy persists through her family, her company, and the numerous individuals she inspired with her kindness, faith in others, and unwavering belief in love’s strength.
The family intends to conduct a private funeral in the next few days and is arranging a memorial event in Johannesburg to honor Clifford’s remarkable life. Information about the memorial will be provided in a timely manner.
Clifford leaves behind her daughters, who will carry on her legacy and manage the family business she created with passion, foresight, and honesty.
Who is Jenna Clifford married to?
Currently Jenna is wed to Dex Kotze her third spouse and business associate.
They established a studio-turned-headquarters together which has been operating successfully for 18 years and has 70 employees.
Did Jenna Clifford pass away?
According to a statement from her family, renowned local jewelry designer, Jenna Clifford passed away at the age of 65 following a fight with cancer.
n a joint statement her three daughters—Shayna Chanelle and Summer—confirmed that Clifford passed away on Tuesday night while being surrounded by her loved ones.
